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Karim Omar Said, MBA 

Address: Damma, Eastern Province, KSA 

E-mail: Karim.omar2008@gmail.com

Tel: (+996) 056-7841-439

Diplomas & Certifiate (Self Education) 

Certificate Name                                               The Center Name                              Date of accomplishment

Train of the trainers (TOT)                         Al Majdouie Training Center                            December 2012  Marketing plans tailoring                     American Management Association                           March 2012

Digital Marketing Course                           Al Majdouie Training Center                           September 2011

Public Relations Diplomas                         American University in Cairo                           December 2008 

Marketing Business Plan Preparation            Knowledge Academy                                     February 2007 Marketing in the Middle East                                     MTI                                                       August 2006  

Banking Operating Basics                                Central Bank of Egypt                                      August 2002        

Languages

MBA, 

Arabic: Fluent

English: Fluent

French: Fluent

Work experience

Role Summery  

- To be responsible for developing and maintaining marketing strategies to meet agreed company objectives

- To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.

- To oversees all marketing, advertising and promotional staff and Campaigns activities. Responsibilities:

- Responsible for the marketing of company products and services to the right market whether B2B or B2C.

- Develop an annual marketing plan (on, off line) in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives

- Budget management. To deliver all marketing activity within the agreed budget.

- Demonstrate technical marketing skills and company product knowledge

- To direct marketing staff where budgets are devolved

- To manage all aspects of print production, receipt and distribution

- To achieve frequent, timely and positive media coverage across all available media

- Manage an effective, efficient and productive Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed

- To conduct market research in order to identify market requirements for current and future products

- Develop Disease Management analyses of therapeutic areas of relevance, and strategic assessments of the company’s products in KSA market

- To analyze potential strategic partner relationships for product lines

- Ensure effective team communication throughout the marketing divisions through the application of suitable reporting systems and structures and the identification and provision of appropriate training

- Maintain professional internal and external relationships that meet company core values

- Proactively establish and maintain effective working team relationships with all support divisions  / departments

- Monitor all divisions work performance and progress on daily bases by teaching them all their responsibilities and supporting them with information needed for positive results ISA - Create tasks and responsibilities form for 5 divisions and manage their performance as give a KPIs for each division and its supervisors and officers  

- Those divisions are:

1/Research & Development

2/Media & Creative Division

3/ Marketing Operations

4/E- Marketing 5/Intellectual tactics   
Portfolio:  

- Brain New Identity has been Tailored and created for Aryaf Bakeries  

- Business Development New Project has been implemented for meals sector in the Company   

Al Majdouie Group, Industrial Sector, FMCG & Retails, KSA 
Marketing Manager 

2011 - present

2010 - present

2010 - present

Tivoli Dome, FMCG & Retails,                                                                               EGYPT
Business Development Manager 

Sept. 2010 till June 2011

Responsibilities:

  • Ensure company’s pro-activity and response to prospective clients

  • Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments

  • Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities

  • Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments

  • Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals

  • Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations

  • Protects organization's value by keeping information confidential

  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.  Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments

  • Develop new business relationships, and ensure business growth

  • Increase year on year annual target invoiced revenues

  • Introduce company to potential clients through direct communications via diversified channels •  Create and develop all clients’ proposals, contracts and any further documentation, following the company’s guidelines

  • Respond to tenders and requests for information in a timely manner

  • Interact effectively with other departments including the account management and technical team when handing over campaigns ensuring full and correct brief in all aspects of the sale

  • Keep abreast of issues affecting the company’s and collecting competitor intelligence information

Projects portfolio:

  • Project Manager for “Tivoli Dome The Largest Food Court in The World” on the 26th of November 2010 

 

Nile University,                                                                           Smart Village, Egypt
PR & Marketing Manager 

Jul. 2007 till Sept. 2010

Responsibilities:

  •  Conduct periodical market and marketing research for the educational sector with a main focus on the graduate, undergraduate studies. This research analyzes the market and is being used as a base for our yearly marketing, PR & communications plan 

  • Spot different types of business community’s events for potential opportunities in order to increase awareness and interact with the corporate community 

  • Design a dynamic Access database to serve the NU continuous awareness plan 

  • Collect detailed information about the business community (National, Multi-National organization, GOs, NGOs...) 

  • Develop a broad electronic mailing list for sorted by sector. This database helps NU Marketing Department to address different sectors with relevant programs 

  • Develop and design the NU monthly newsletter 

  • Communicate NU newsletter to target audience electronically 

  • Monitor Student Unions activities in governmental and private universities for potential opportunities 

  • Develop an annual campaign to position NU as the supporter of qualified fresh graduates who are likely to pursue a master’s degree.This PR campaign is a main tool to be in direct contact with its target audience from this sector 

  • Prepare and implement the campaign in all its different phases 

  • Conduct thorough analysis to evaluate the campaign and estimate any upcoming key public trends in the educational market 

 

CULNAT,                                                                                              Smart Village, Egypt
Commercial Manager 

Jan. 2007 till Jul. 2007

Responsibilities:

  • Monitor the web site, and ensure that its services are constantly up and running

  • Update the web site (Text, Images, availability of a product and etc.) through the developed administration system

  • Responsible for all types of customer support (Via email, telephones, faxes, etc.)

  • Reporting the unusual problems and providing possible solutions to the PM

  • Reviewing and approving requests for user accounts

  • Analyze users’ access and recommend methods to optimize web services to match these trends.

  • Develop periodical reports; execute basic information gathering and analysis. (Statistics, Customers problems and etc.)

Order Processing Work

  • Preparing the products that will be shipped (Finding the product, Products Packaging, and etc.)  Contact shipping companies to process the orders

  • Keep track of orders delivery with both the shipping company and the customers

  • Record all the information related to each order independently

  • Responsible for handling the return process according to CULTNAT policy

 

Modern University of Technology & Information ,                                 Egypt
PR & Marketing Manager  

Jan. 2006 till Jan. 2007

  • Start up the marketing department for three Educational Establishments: Modern University for Technology & Information(MTI), University of District of Columbia (UDC), Modern Academy for Management (MAM) Set the marketing objectives, strategy and accordingly building the expedient communication messages.  

  • Develop and execute MTI PR & Marketing campaign for summer, winter and spring 2006. Set up the four year PR & communication strategic plan for the three educational establishments.

Projects portfolio: 

  • Generate the “Modern TV Idea” to be competitive advantage for Modern University 

Modern University of Technology & Information ,                                 Egypt
PR & Marketing Manager  

Jan. 2006 till Jan. 2007

  • Handle all clients’ communications activities including: Conducting Competitive monitoring and market analysis.

  • Studying the market and consumers' needs by making different kinds of surveys and focus groups.

  • Creating and building a communication strategy according to the marketing objectives given from the clients’ *behalf      

  • Project portfolio: 
    * ADIDAS, TIMBER LAND, LEVI'S, MOMO, GOOD NEWS FOR ME, CREPAWAY and German University in Cairo 

Canadian International College ,                                                                     Egypt
PR & Marketing Manager  

Jun. 2003 till Jan. 2005

  • Design and implement CIC marketing campaign by approaching the proper market segment

  • Tailor a media campaign in order to meet the organization’s marketing objectives

  • Design & settle a wide and diversified public relation network.

  • Supervise the graphic department, the hostel and the students' activities department. 

Pyramids International Ltd.                                          Rwanda, Kenya, Kongo
Area Manager  

Jun. 2001 till Jun. 2003

  • Responsible for the extraction and the production of the Tantalite substance

  • Develop a mechanism that increased the production from 6 kg/hour to 18kg/hour

  • Adjust and modify the whole extraction and production system

  • Decrease operations’ expenses to thirty five percent less, and promoted to Site Manager then area manager for four sites/mines

  • After two months of the operations process modification proposed by me, expenses were cut by forty thousand dollars/ month, and production rate doubled to 300%

Sama Metal Works,                                                            Rwanda, Kenya, Kongo
Marketing & Sales Assistance  Manager  

Jun. 2000 till Jun. 2001

  • Handle all the trading transactions between the company and the other exporters and handle other activities in trading between Egypt and Uganda (medicine, equipments, plastics, wood, cars …) 

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